Seonheul-ri, Jocheon-eup, Jeju-si, Jeju-do, Korea
Jan. 2010
Client: Jeju Special Self-Governing Province
Participation Role: BI & Sign Design
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As a work for Brand Identity of Jeju World Natural Heritage Centre, this BI was made with its theme; Earth (地), Water (水), Fire (火), Wind (風) and it has a Korean feeling. Each symbol that regard the source of all things represent each pavillion, while symbols in one illustrate the natural beauty of Jeju Island. 地 means Geomunoreum Lava Tube System, 水 means Seongsan Ilchulbong Tuff Cone Soared above the water (火) means Hallasan, the volcanic island, and 風 means connection going through every exhibition.
Concept
Earth (地): Fundamentals that formed all things by the accumulated land in a long time
Water (水): Source that develop all things that life can grow
Fire (火): Energy that maturate all things that was generated by volcanic eruption
Wind (風): Movement that changing everything dynamically
Informaion Sign Design
Banner Design
Sign Design
